

60 MINUTES WITH SOMEONE WHO'S ACTUALLY DONE THIS BEFORE
Susan Younis has spent 18 years building campaigns for Apple, Warner Music Group, Multichoice, Viacom, and NBC Universal. At Platoon (Apple's artist services division), she turned independent artists into superstars and led marketing across Africa.
Now she works with corporate brands, financial institutions, and entertainment companies that need someone who understands both the strategy and the execution.
This session gives you focused time to talk through your specific challenge, get practical advice, and leave with clear next steps.
WHAT HAPPENS IN THE SESSION
Before your session, you'll answer a few quick questions about your brand, your challenge, and what you're trying to achieve. This makes sure the consultation focuses on your specific situation, not generic advice.
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​Topics We Aim to Cover:
BRAND STRATEGY
(01)
Why your messaging isn't connecting with your audience
CONTENT & SOCIAL MEDIA
(02)
What content actually drives results (and what's wasting your time)
INFLUENCER & CREATOR CAMPAIGNS
(03)
How to work with creators without burning budget
CORPORATE COMMUNICATIONS
(04)
How to position your brand in competitive markets

HOW IT WORKS
FILL OUT THE PRE-CONSULTATION FORM
(01)
CHOOSE YOUR SESSION TIME
(02)
CONFIRM YOUR BOOKING
(03)
JOIN THE 60-MINUTE VIDEO CALL
(04)
GET FOLLOW UP NOTES AND RESOURCES
(05)
WHEN YOU WORK
WITH SUSAN, YOU GET:
(01)
PRACTICAL STRATEGY
Built around your brand, your budget, your timeline
(02)
EXPERT INSIGHT
18 years of experience distilled into 60 minutes
(03)
HONEST ASSESSMENT
If something's not working, you'll know why


Susan spent years making other people's brands impossible to ignore. At Platoon (Apple's artist services division), she was the Marketing Lead for Africa, working with artists like Ayra Starr, Asa, and Spinall. At Warner Music Group, she ran global campaigns for artists like Stormzy and Cardi B. At Viacom, she delivered a 55% viewership increase through strategic leadership. Later, at MultiChoice, she managed pan-African brand and content execution for GOtv and DStv. Her career began in global production, directing flagship projects for E! Entertainment and Viacom across the U.S., Europe, and Africa
Today, she works with corporate brands, financial institutions, and entertainment companies. Her client list includes Apple, NIMC, Accelerate Plus (Access Bank), Creativerse (Fidelity Bank), Dodo Pizza, Charterhouse School and Woodstyles to name a few.
Susan also serves as a Non-Executive Director at First Securities Brokers, First Hold Co's investment arm.
She knows what works because she's done it hundreds of times.
FAQ
Before you book your session with Susan, here are some answers to questions you might have about the consultation.

SAYING YOUR BRAND TO THE WORLD



